Bulgari & MB&F: A Daring Collaboration in Swiss Haute Horlogerie

A Groundbreaking Partnership Redefining Timekeeping

Swiss watchmaking has always been synonymous with innovation, craftsmanship, and artistic excellence. Today, two renowned Swiss horological powerhouses—Bulgari and MB&F (Maximilian Büsser & Friends)—have united once again to push the boundaries of watchmaking. Their latest creation, the Bulgari X MB&F Serpenti, is a revolutionary timepiece blending mechanical innovation and avant-garde aesthetics. This exceptional watch reinterprets Bulgari’s iconic Serpenti collection in a way never seen before, adding a completely new dimension to its storied legacy.

The Legacy of Bulgari’s Serpenti

Since its launch in 1948, the Bulgari Serpenti has been a symbol of bold design and luxury craftsmanship. Inspired by the sinuous form of a serpent, this collection has been a favorite among collectors and celebrities alike. Traditionally, the Serpenti watches have emphasized high-jewelry aesthetics, often adorned with diamonds, colorful enamel, and intricate craftsmanship.

However, Bulgari’s director of watchmaking creation, Fabrizio Buonamassa Stigliani, envisioned something groundbreaking—transforming the Serpenti into a more mechanically advanced and unisex timepiece rather than solely a jewelry piece. This vision laid the foundation for the Bulgari X MB&F Serpenti collaboration, a project that took over three years to develop in Switzerland.

MB&F’s Vision: Breaking Traditional Watchmaking Norms

As a Swiss independent brand, MB&F is celebrated for its avant-garde approach to watchmaking. Under the leadership of Maximilian Büsser, the brand has consistently defied convention, creating timepieces that are both mechanical marvels and artistic sculptures.

The previous Bulgari and MB&F collaboration resulted in the Legacy Machine FlyingT Allegra, a stunning fusion of Bulgari’s jewelry mastery and MB&F’s mechanical expertise. Their latest joint venture takes this synergy further, integrating an entirely new three-dimensional mechanical movement and a completely original case design, all meticulously crafted in Switzerland.

The Bulgari X MB&F Serpenti: A Fusion of Art and Precision Engineering

The Bulgari X MB&F Serpenti is a true engineering and artistic triumph, showcasing the finest elements from both brands:

• Groundbreaking Mechanical Movement: This timepiece boasts a newly developed movement, created exclusively for the Serpenti concept. The movement not only powers the watch but also enhances its sculptural, dynamic aesthetic.
• Unisex Appeal: Unlike traditional Serpenti models, which were often aimed at women, this new iteration has a sleek and gender-neutral design, making it highly desirable for a wider audience.
• Exquisite Swiss Craftsmanship: Built with the finest materials, this watch merges Bulgari’s high-jewelry artistry with MB&F’s technical mastery, ensuring the highest standards of Swiss watchmaking.
• A Three-Dimensional Case Design: The distinctive case structure introduces a novel interpretation of the Serpenti, blending organic forms with futuristic design elements.

Three Years in the Making: The Creation of a Masterpiece

Bringing this groundbreaking timepiece to life required an extensive three-year development process, which involved:

• Dozens of prototypes to fine-tune the engineering and design.
• Hundreds of sketches to ensure the perfect balance between artistry and functionality.
• A completely new movement, designed from the ground up for this specific watch.
• A newly conceptualized case, seamlessly integrating aesthetics and mechanical innovation, all developed in Switzerland.

The final product is not just a watch—it is a true testament to Swiss horological ingenuity, artistic collaboration, and mechanical innovation.

Why This Collaboration Is Transforming Swiss Luxury Watchmaking

This partnership is a landmark in the world of haute horlogerie. It signifies a new direction in luxury watchmaking, where tradition and bold innovation coexist to produce timepieces that challenge the status quo. The Bulgari X MB&F Serpenti exemplifies how two distinct brands can merge their expertise to create something entirely original.

For both brands, this collaboration represents an important milestone. Bulgari, a powerhouse of Swiss watchmaking, expands its Serpenti line beyond conventional jewelry watches, while MB&F, a leader in independent haute horlogerie, reaffirms its ability to integrate futuristic innovation with classical luxury.

A Must-Have for Collectors and Watch Connoisseurs

The Bulgari X MB&F Serpenti is not just a luxury watch—it is a statement piece, a masterpiece of mechanical engineering, and a symbol of artistic daring. It is crafted for those who appreciate bold design, technical mastery, and pioneering collaborations in haute horlogerie. For collectors and connoisseurs alike, this timepiece offers a rare opportunity to own a slice of Swiss horological history.

With its striking design, exceptional craftsmanship, and the unparalleled creativity of two of the most respected names in Swiss watchmaking, the Bulgari X MB&F Serpenti is set to become one of the most iconic timepieces of the modern era.